ROLE
Strategy, UX, Visual Design

TEAM
Mark Goldstein CD, Andrea Meilgaard PM, Patrick Serr Dev

LIVE SITE

Developed a strategy based approach to update RoGallery’s web experience with the goal to drive primary sales and accurately display a collection of over 15,000 unique items. We centered 3 core goals on the project; to establish trust, offer all information needed to make a purchase exceeding $5000 online and to celebrate the artworks by creating an immersive viewing experience. I worked closely with the real product data to ensure that the design system would be flexible enough to accommodate a wide variety of variables without visual complications. Alongside our internal dev team i helped develop logic behind product filtering, semantic product quizzes, and all responsive states of the design.