ROLE
Strategy, UX, Visual Design
TEAM
Mark Goldstein CD, Andrea Meilgaard PM, Patrick Serr Dev
LIVE SITE
Strategy, UX, Visual Design
TEAM
Mark Goldstein CD, Andrea Meilgaard PM, Patrick Serr Dev
LIVE SITE
Developed a strategy based approach to update RoGallery’s web experience with the goal to drive primary sales and accurately display a collection of over 15,000 unique items. We centered 3 core goals on the project; to establish trust, offer all information needed to make a purchase exceeding $5000 online and to celebrate the artworks by creating an immersive viewing experience. I worked closely with the real product data to ensure that the design system would be flexible enough to accommodate a wide variety of variables without visual complications. Alongside our internal dev team i helped develop logic behind product filtering, semantic product quizzes, and all responsive states of the design.